Medill Reports just released a great article on the business of kettlebells in Chicago and beyond. Medill Reports is a publication of Northwestern University's Medill School of Journalism.

The story starts with an in-depth look at the growth of kettlebell training in Chicagoland, and then branches into the trend throughout the US. Refreshingly, Justin Amoah managed to interview several major kettlebell players in the US and entice them to share actual #'s in terms of sales volume and website traffic.

Click here to read the full article.
(Reading time = ~10 minutes)